The secret to unlimited gas


Welcome to episode #250. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; Drive Smart in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Estimote’s Nearables; BP’s Give a Reward, Get a Reward; Auntie Anne’s partners with Postmates for pretzel deliveries; Marriott rents VR gear; Proxama and Ubiquitous put beacons in 4000 cabs in the UK.

This Week in Location Based Marketing Episode 250

Recorded: September 13, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show Notes:

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Top stories of the week

1. Didi Kuaidi raises $3B, rebrands and invests in Lyft 6:40
2. CartoDB raises $23M 12:45
3. Toshiba rolls out Slimee W20 & W21 trackers for seniors 14:10
4. NYC launches “Drive Smart” a driving tracking program 18:00
5. Refugees Welcome – the AirBnB for refugees 21:25

Research – New report from Zebra – I’ll highlight the a couple quick numbers 26:20

Member News:

1. Estimote creates indoor location system with Nearables 29:40
2. BP launches – Give A Reward, Get A Reward campaign 31:35
3. Auntie Anne’s teams up with Postmates 33:48
4. Marriott’s V-Room Service 35:55
5. Proxama + Ubiquitous team up to put 4,000 beacons in taxi cabs (UK) 37:55

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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