The crazies are everywhere

Welcome to episode #259. On the show: entices employees with virtual reality; Uber partners with TomTom; PillPack wraps pills in location; PriceLocal launches in Charlotte; SingPost opens a mall; Coke’s Wish In A Bottle campaign; Google Maps go all in on offline; Verve partners with Moat; Blippar’s British poppy appeal campaign; Spotify recommends nearby concerts. Our research is from Localytics: Users want more mobile personalization and location is the key.

This Week in Location Based Marketing Episode 258

Recorded: November 9, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. using Samsung VR for hiring future employees 4:38
2. Uber partners with TomTom 7:38
3. PillPack – reminders & location based alerts for your drugs 10:08
4. PriceLocal launches in Charlotte 12:45
5. Singapore Post Limited to Design O2O Mall of the Future 14:53

Resource:Localytics Survey – Users Want More Mobile Personalization and Location Is Key 19:46

Member News

1. Coke – Wish In A Bottle – Summer Love Campaign 22:49
2. Google Maps to offer offline service 24:05
3. Verve partners with Moat 26:06
4. Blippar’s – British Poppy Appeal Campaign 27:33
5. Spotify now recommends nearby concerts (via Songkick) 29:26

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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