Sirius, Cicret and Samsung kick off an epic start to 2015

Welcome to episode #215. On the show: Danish sensors; PlaceIQ + Starcom partner on SMGMaps; VIPLocum; TempleRun in virtual reality; LuceX3 builds your conscience into a vending machine; SiriusXM targets the connected car; Red/Green app helps plan your social life; Cicret bracelet moves the screen to your skin; Favoire supports social good; Ubudu powers bluetooth mesh network. Plus, the killer app for virtual reality & why beacon data is hard to quantify.

This Week in Location Based Marketing Episode 215

Recorded: January 2, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


This episode is brought to you by:
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Show Notes:

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Top stories of the week

1. Sensors for Danish holiday market 13:20
2. PlaceiQ and Starcom partner on SMGMaps 15:40
3. 18:20
4. TempleRun comes to life on Samsung Gear VR 21:12
5. LuceX3 vending machine – do you deserve a treat? 23:53
6. Sirius XM going after the connected car space 28:35
7. Red/Green app 36:15
8. Cicret Bracelet 41:45
9. Favoire – supporting social good 44:44
10. Ubudu – mesh beacons 46:40

Big themes
1. Is location + gaming the killer app for virtual Reality 52:40
2. Not the complete story – why beacon data is hard to quantify…yet 60:40

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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