Shoppers prefer the mobile web over apps

Mobile Commerce Minute Episode #468:

As more and more of us shop using our mobile we tend to use the mobile web more than mobile apps according to a survey by Siteworx. The study reveals a number of key mobile shopping metrics and Chuck highlights the most important ones in this episode including: The thing that would entice shoppers the most to download a retailer’s app and how many purchases were made from their smartphone in the last month.

With Rob Woodbridge and Chuck Martin


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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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