Selling blood for tickets + Wojtek Hoch of Nomadic Uno

Welcome to episode #249. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood…in Transylvania. Member news includes items from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, AOL. Special guest is Wojtek Hoch of Nomadic Uno.

This Week in Location Based Marketing Episode 249

Recorded: September 4, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

Support our show with Patreon!

Top stories of the week

1. SmarTone Telecom’s “Kiss” app 6:10
2. Ikea Canada’s Twitter powered vending machines 9:50
3. SeeLight app project 12:30
4. Area360 raises $3.5M / Yogrt gets $3M 18:20
5. Untold Music Festival in Transylvania accepts blood for admission 21:25

Special GuestNomadic Uno 25:40

LBMA Member Case Studies

1. Mondelez Shopper Futures Update 37:25
2. Unacast + Coke project 38:20
3. Walgreens adds Intelligent Messaging to it’s app 39:30
4. InMarket – 40% of Millennial Moms are now beacon accessible 41:00
5. Millennial Media is being acquired by AOL 41:55

Subscribe to TWiLBM

iTunes Video iTunes Audio RSS

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */