Our moment of Zen + Thomas Walle Jensen of Proxbook

Welcome to episode #246. On the show: Peaceful walking by Walkonomics; Forbes and Tinder partner for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook.

This Week in Location Based Marketing Episode 246

Recorded: August 7, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. Walkonomics app 7:55
2. Forbes creates Tinder-powered app for speed networking 13:00
3. Blind French hikers cross mountains with new GPS app 17:25
4. AwareCar 21:00
5. Embarcadero Technologies launches BeaconFence 23:25

Special Guest

: Thomas Walle Jensen – Proxbook 26:30

LBMA Member Case Studies

1. Target launches new beacon program 34:50
2. Coke tests emoticons on bottles and cans in Asia 36:35
3. Hampton Inn – tests beacons with SnipSnap and Signal360 38:15

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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