Nothing says Christmas like Membo, WayRay and the Samsung piano + Gary Johnson of ESRI

Welcome to episode #264. On the show: Membo moves into mobile; Moz partners with NavAds; WayRay announces the first holographic navigation; the Samsung holiday piano; Netflix helps you create snooze socks; Factual raises $35M; Mondelez’s Cherry Ripe campaign down under; Facebook & UBER team up in Messenger; JCPenny’s VR view of Santa’s workshop; BestBuy sends GeekSquad to MSP airport for the holidays. Our resource of the week is how displays are changing sports concession stands. Our special guest is Gary Johnson of ESRI Australia.

This Week in Location Based Marketing Episode 264

Recorded: December 22, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

sponsored by Samsung
1. Membo – the YikYak for local discovery 5:42
2. Moz partners with NavAds BV 8:23
3 WayRay – The World’s First Holographic Navigation 12:17
4. Samsung Holiday Piano 15:18
5. Netflix – Socks that turn your TV off if you fall asleep 18:45

Samsung Resource: How Displays Are Raising the Game at Sports Concession Counters

Guest: Gary Johnson of ESRI 24:49

Member News

1. Factual raises $35M 37:34
2. Mondelez – Cherry Ripe campaign in Australia 38:25
3. Facebook & Über team up 41:00
4. JCPenney takes you to Santa’s Workshop in Oculus VR 44:57
5. BestBuy sends GeekSquad to MSP airport for the holidays 46:43

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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