Mobile game developer? Here are your odds of success

Mobile Commerce Minute Episode #504

If you ask every smartphone user on the planet if they’ve played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they’ve paid for a game on their phone and the number shrinks. If you ask those same people what game they’ve paid for there will be a handful of household names that will emerge – we’ll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chance of being successful. This according to a recent study by Swrve called the Swrve Monetization Report.

Chuck brings the key mobile game monetization numbers to light in this episode. Hold on to your lunch if you are a game developer. The odds are long but the rewards – should you succeed – are beyond imagine.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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