The misguided mess that is the retailer mobile strategy

Mobile Commerce Minute Episode #475:

A new study from RSR Research shows what retailers really think about how mobile can help their businesses…and it isn’t great. The fact they are thinking about mobile IS great, what they hope it does for them and the area they are focusing on is NOT so great. Chuck highlights the key outcomes of the survey and then we ask the question no one seems to be asking…

With Rob Woodbridge and Chuck Martin

iTunes Video iTunes Audio RSS

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */