Message on a bottle…or around a chocolate bar…or in steam + Alan Wizemann of Target


Welcome to episode #227. On the show: Message on a Medea bottle; Audi’s steam-powered billboard; Co-working in your best friend’s mom’s basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo’s solar eclipse; E-lance for dog walkers; TransitScreen does what it’s name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0.

This Week in Location Based Marketing Episode 227

Recorded: March 27, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


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Show Notes:

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Top stories of the week

1. Medea Vodka – Message in a bottle campaign 8:30
2. Audi – The Disappearing Billboards 14:10
3. Hoffice service 17:20
4. Revmetrix 19:50
5. AMEX’s Plenti loyalty coalition 24:30
6. Nel Sparkman’s Five Boros Chocolate 28:22
7. Oreo – Solar eclipse campaign 31:00
8. Gudog service 34:22
9. TransitScreen 36:35
10. Pivot AR app 39:40

Special guest: Alan Wizemann, VP of Product for Target 44:25

Top Story: Hyper-local services 2.0 59:15

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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