Man thongs, change room sex and baseball (with a side of Springsteen)


Welcome to episode #248. On the show: Uniqlo’s Style Your Life campaign with WeChat; Kagulu tells everyone the value of your car; Verizon makes dumb cars a little smarter; Square partners with Apple for P2P payments; Shazam your vodka. Industry news about United Airlines, Macy’s Blue Bite and the Gap.

This Week in Location Based Marketing Episode 248

Recorded: August 30, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show Notes:

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Top stories of the week

1. Uniqlo + WeChat = Style Your Life Campaign 9:10
2. Kagulu Price Scanner (Taiwan) 12:25
3. Verizon’s Hum – making dumb cars smart 15:55
4. Square + Apple Watch team up for P2P payment 21:00
5. Tapped Mobile + Corby Spirits (Absolut) + Shazam 26:25

LBMA Member Case Studies

1. United Airlines launches detailed indoor maps 32:45
2. Macy’s testing tablets + chutes 34:50
3. Blue Bite announces the Esca beacon 38:20
4. Gap Teams up with Virgin Hotels 40:00

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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