Location + wearables = the re-invention of marketing

Welcome to episode #222. On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality to sell cars; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; FCC adopts new rules for indoor location accuracy for 911 calls; Word Map brings language origin; Mattel and Google are bringing back the Viewmaster.

This Week in Location Based Marketing Episode 222

Recorded: February 20, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


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Show Notes:

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Top stories of the week

1. Beijing Municipal Administration to launch wearable transit pass 8:15
2. Samsung buys LoopPay 12:10
3. Smartstones Touch 17:00
4. Branch Out Movement 18:50
5. Skoda – augmented reality car show promotion (UK) 21:06
6. Gotham Air – Uber for helicopters 22:51
7. Urgent.ly – Uber for AAA 25:35
8. FCC adopts new rules for indoor location accuracy for 911 calls 28:15
9. Word Map – Google Translate + Wikipedia 32:25
10. Mattel and Google team up to re-invent the Viewmaster for kids 34:05

Top Story: What does the evolution of wearables mean to location & marketing 38:30

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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