Is mass transit the key to mass mobile commerce adoption?

Mobile Commerce Minute Episode #520

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn’t cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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