Here’s the hard truth: Relying on any app store as the platform to create awareness for your mobile business is crazy. It’s a dog fight and the only ones winning these days are the ones that can afford to lose for a long time before they win. Have no fear, there are strategies that are detailed in this episode that will help you overcome this huge challenge. They aren’t magic potions, they do take a tremendous amount of effort and the are deliberate in nature and require consistent evaluation. Sound good? Then dig in.
Alex Austin started a photo book company that, by all accounts, was succeeding. They managed to get featured on both major app stores at the same time, were being downloaded 1000’s of times per day and were even processing tens of thousands of orders. Then, they weren’t featured and much of that went away. This led his team down a path that brought them to their current incarnation of today’s version of Branch. They sold the photo book company, raised $18 million and now help app developers with contextual linking to help them grow their businesses without a reliance on any app store.
This episode is so full of great ideas and case studies about mobile growth that if you don’t listen to it, you will certainly fail.
Key takeaways from this episode. Click on the link and the video will take you to that clip
1. What is Branch – the back story 2:15
2. How did you define the problem statement? 7:00
3. How do “hindrance” and “as fast as possible” impact mobile apps? 8:45
4. The 2 ways to own the app stores 12:00
5. The only real way to grow app awareness is… 15:00
6. What is deep linking and how does it benefit business 16:45
7. How did Branch create awareness for their business 24:00
8. Case study: iHeart Radio 29:45
9. Case study: Living Social 33:00
10. Case study: Yummly and Instacart 33:45
11. Can Branch remain independent? 40:00
12. Why we should get rid of the app stores 41:45
13. Top advice for mobile app developers today 44:00
14. How Udemy uses Branch 56:45
Transcript coming soon!
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About Alex Austin
Alex loves building software that solves problems. He thinks Branch links are the greatest thing he’s ever built, and may possibly be the greatest thing anyone’s ever built. When he’s not tweaking his code, Alex likes to travel, hike, and make art out of circuits. Alex holds an MS in Electrical Engineering and MBA from Stanford.