Greg Stuart, CEO of the Mobile Marketing Association, joins us to talk about some ground-breaking research that his organization has been conducting with the likes of WalMart, Coca-Cola, AT&T and MasterCard. The study is called Cross Marketing Effectiveness (SMoX) and offers as close as possible the answer to every marketers top questions about investing in mobile: How much money should we spend and where should we spend it to be most effective. Greg is here to summarize the results and give us the answers we seek.
Key takeaways from this episode. Click on the link and the video will take you to that clip
1. What is the MMA 1:45
2. What has surprised you in your tenure as CEO of the MMA? 3:00
3. What is the consequence of not committing to mobile marketing? 4:20
4. Is SMoX a “hallelujah” moment for marketers? 5:10
5. What was the methodology for SMoX? 7:00
6. What were the results from SMoX? 11:00
7. What caught you most off guard from the study? 13:25
8. What happens if businesses underspend on mobile marketing? 16:10
9. Is this a “bigco” game? 17:15
10. How are companies supposed to bring the results of SMoX into their business 18:40
11. Will the effectiveness of mobile marketing ever wear off? 21:45
Transcript coming soon!
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About Greg Stuart
Greg Stuart is the global CEO of the Mobile Marketing Association overseeing all aspects of the organizations operations and growth. He is a recognized leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006, alongside Chad Hurley and Jay-Z.
He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He grew the IAB’s revenues with a CAGR of 37% (overall +500%) while leading the industry from $6 billion to $17 billion in ad spending. The IAB customers included AOL, CNET, Google, Disney, NBD, Yahoo! & 400 others.