Google buying Softcard doesn’t reduce mobile payment confusion

Mobile Commerce Minute Episode #484

Google did what everyone expected and picked up the technology that once powered the promise of Softcard (nee ISIS). Google’s Wallet is now one of the new old powerhouses in mobile payments but what does the landscape look like without the carrier consortium? Still confusing and still up for grabs according to Chuck.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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