Do NOT litter in Hong Kong + Andrew Farah of Density


Welcome to episode #232. On the show: Don’t EVER litter in Hong Kong; Samsung in Italy uses VR to transport sick kids to Movieland; ByteLyte acquired by Acuity Brands; the city of Jun does all its business on Twitter – all of it; Signpost and Unacast raise money; GBG acquires Loqate; David Chang’s Maple foods; Westfield launches their own OOH network in their Australian malls; Pepsi’s innovative Naked Juice bike path marketing. Special guest is Andrew Farah of Density

This Week in Location Based Marketing Episode 231

Recorded: May 3, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


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Show Notes:

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Top stories of the week

1. Hong Kong – Face of Litter campaign 7:25
2. Samsung Italia – eMotion – Movieland experience 14:15
3. Bytelight acquired by Acuity Brands 16:15
4. Jun – A town that runs on social media 19:25
5. GreenRush – “Grubhub for cannibis” 25:25
6. Signpost raises $20.5M / Unacast raises $1.6M / GBG acquires Loqate 27:15
7. Transavia France – #snackholidays 30:00
8. David Chang’s – Maple 34:35
9. Westfield launches OOH network in Australia 38:55
10. Pepsi’s Naked Juice – bike path marketing 45:05

Special guest: Andrew Farah of Density 50:30

Top Story: Personalization of targeted ads – based on data + location + context. For good or evil. 57:45

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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