Book reviews, Bluesmart and Bruce


Welcome to episode #251. On the show: Apple buys Mapsense; Wycombe Wanderers add GPS trackers to their players; Lipton’s Taste of the Brightside campaign makes it rain; Pokemon Go; Mapkin’s natural language driving app; UnderArmour and Sports Authority team up around MapMyFitness; Where2GetIt rebrands as Brandify; SocialGist and Foursquare team up; Zonetail raises cash; Admobilize and Verizon partner for IoT integration. Asif reviews his Bluesmart connected suitcase.

This Week in Location Based Marketing Episode 251

Recorded: September 20, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Show Notes:

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Top stories of the week

1. Apple buys Mapsense 5:40
2. Wycombe Wanderers to have players outfitted with GPS trackers 11:15
3. Lipton’s “Taste the Brightside” campaign 14:45
4. Pokemon GO brings game to the physical world 17:50
5. Mapkin driving app 22:35

Member News:

1. UnderArmour + Sports Authority team up around MapMyFitness 31:40
2. Where2GetIt becomes Brandify 33:10
3. Socialgist + Foursquare team up 33:50
4. Zonetail raises $2.3M 35:15
5. Admobilze and Verizon parter for iOT integration 36:35

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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