Mobile Commerce Minute Episode #478:
Bonnaroo has long been a destination for music lovers and musicians alike. Over 80,000 people descend in Manchester, Tennessee in early summer for 4 days to watch some of the biggest names in music. It is also a haven for the early adoption of technology that we talk about here – RFID and beacons included. While the veneer of the event holds true to a traditional music festival, the way they use the technology is a great lesson for everyone. You see, they aren’t pushing product, they are enhancing the experience. Chuck gives us the details in this episode.
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