Beacons: So small yet so big

Mobile Commerce Minute Episode #481

The path to success with beacons is not as easy as turning them on and collecting revenue. It may seem so simple on the outside but, as you’ll see from this episode, to get it right requires having a comprehensive plan in place before paving a beaconed path to your customers. Chuck highlights some key takeaways from the recent MediaPost IOT: Beacons conference in Chicago featuring timeless advice from Ian Beacraft of Leo Burnett, Scott Varland from IPG Media Lab, Ben Murphy of FCBChicago and Tom Edwards from The Marketing Arm.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Jason Ray Stovall

    Just watched the iBeacon video. Have to say this is groundbreaking but in reality, how would get a local brick and mortar business on board to consider in utilizing ibeacons?

  • Rob Woodbridge

    Here’s a good example of a small business using beacons: Jason

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