Beacons as the concierge

Mobile Commerce Minute Episode #469:

Beacons have spent their short existence in the push business. They are installed on walls, API’d in apps and notifications start rolling out. Could those same beacons be used to help understand our needs more ahead of time and be triggered just when the thing we REALLY want is within reach? One company, Taonii, things so. Here’s their story on how they are turning the beacon into a personal concierge.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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