Mobile Commerce Minute Episode #469:
Beacons have spent their short existence in the push business. They are installed on walls, API’d in apps and notifications start rolling out. Could those same beacons be used to help understand our needs more ahead of time and be triggered just when the thing we REALLY want is within reach? One company, Taonii, things so. Here’s their story on how they are turning the beacon into a personal concierge.
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