How beacons can be used to improve customer loyalty

Mobile Commerce Minute Episode #463:

Using beacons passively is an incredible way for businesses of all types to bring knock-out service to their truly loyal customers. Chuck details an example of this he saw being demonstrated by Sapient Nitro at NRF. Hopefully this signals a shift that moves beacons beyond just pushing deals.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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