A new streak begins

Welcome to episode #247. On the show: Asif’s Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world’s endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.

This Week in Location Based Marketing Episode 247

Recorded: August 25, 2015
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)


Show Notes:

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Top stories of the week

1. Wrapify 13:30
2. Sensewhere partners with Tencent in China 16:30
3. Latis – a smart notification system 19:00
4. Fishbrain app 21:40
5. Intellibins app 24:10


: xAdGlobal Location Snapshot – 80% of Marketers Around the World Use Location Targeting for Mobile Ad Campaign 27:10

LBMA Member Case Studies

1. Ahlens Instagram game in Sweden 30:20
2. DoubleDutch raises $45M 32:35
3. ClearChannel’s “Human” charging stations 34:00

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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