The 2 things consumers want when they walk into a store

Mobile Commerce Minute Episode #472:

The consumers have spoken. Well, 100,000 of them from 19 countries did in a recent study by the IBM Institute for Business Value. The study brings to light a number of important retail trends and Chuck highlights the two most pressing demands from consumers on bricks and mortar stores. We also dive into the reason why almost half of the consumers asked would give up their location but less than a third have.

With Rob Woodbridge and Chuck Martin


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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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