Will beacons turn department stores into mobile ad networks?

Mobile Commerce Minute Episode #406:

We’ve all been focusing on beacons as a way to help retailers reach and sell to the customers that are floating around inside their stores. We’ve thought of beacons as a way to draw trafic from window displays to the cash register. We’ve thought of beacons as primarily a push game to help retailers increase basket size. Perhaps we’ve been thinking of beacons the wrong way.

Swirl, the beacon company that Lord & Taylor and HBC have hitched with is thinking of beacons in a whole different way and Chuck highlights why this is so significant to large retailers going forward. Hint: It rhymes with “shmu fevenrue”.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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