How to use SMS to increase basket size while giving a discount

Mobile Marketing Minute Episode #21:

There isn’t a business on earth that isn’t trying to increase the amount of money their customers spend with them. Well, maybe there are but they won’t be in business for long. The thing is, there are so many tools that can be used to do this that give value to the business AND their customers and leave both feeling great at the end. SMS is one of those tools and Greg walks us through something he calls the “Cash Back Formula” that works to help increase the average spend while giving a discount. Confused? Watch and learn.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman

You can also listen to this

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */