Two mobile payment heavyweights rebrand

Mobile Commerce Minute Episode #372:

With probably the most unfortunate name in the history of company names, ISIS – the payment consortium that includes AT&T Mobility, T-Mobile USA and Verizon Wireless – has finally renamed themselves to Softcard. Not to be undone, the other payment consortium formerly called MCX (for Merchant Customer Exchange) – formed by some of the world’s largest retailers – rebranded to CurrentC. The big question is that, despite the seemingly lack of branding ability these big companies have, will this be relevant now that Apple has entered the fray?

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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