TWiLBM CLXVII (#167): SMS’ing the homeless


Welcome to episode #167. On the show: Toshiba’s smartphone-linked signage; The Hello Lamp Post project gives voice to the inanimate; AT&T partners with Sabre; Google patents the transportation-aware ad; AdTile’s new reward-based motion ads; Quest brings in $500K to take on Jelly; HandUp helps the homeless in SFO. Our Mobile Minute with Chuck Martin ponders the need of store hours in the age of mobile; Our app of the week is Mynd Calendar; Our special guest is newly-acquired Donna founder Kevin Cheng.

Episode 167

Recorded: January 31, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Are store hours dead? (8:20)

App fascination of the week: Mynd Calendar (11:00)

Special guest of the week:Kevin Cheng of Donna (just acquired by Yahoo) (27:40) – the full episode is available here.

Top news of the week

1. Toshiba’s Smartphone-linked signage (13:43)
2. Hello Lamp Post project (17:50)
3. AT&T partners with Sabre for new location-powered services (20:23)
4. Google’s new transportation-aware ad patent (23:36)
5. AdTile interactive reward-driven mobile motion ads (36:50)
6. Quest raises $500K to compete against Jelly (40:31)
7. HandUp – helping the homeless with SMS (45:45)

Resource of the week: New study: Mom’s prefer print over digital when it comes to deals (48:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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