Does anyone have a spare triangle?


Welcome to episode #195. On the show: Verve Mobile’s programmatic direct platform; JCDecaux’s CitiScape; Denver Beer Company’s Explorer Challenge; VMBeacon brings mannequins to life; Amazon’s Local Register; TD thanks a select few…very well; Cucalu confounds; Yahoo buys it’s 31st mobile company Zofari; Glympse works on your wrist; Gilbarco-Vedder Root teams with Verifone at the gas pump. Our special guest is Debbie Landa, CEO and founder Dealmaker Media.

This Week in Location Based Marketing Episode 195

Recorded: August 17, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

 


Audio version

Show Notes:

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Top stories of the week

(starts at 12:50)

1. Verve Mobile launches programmatic direct platform
2. JCDecaux – CityScape HSBC
3. Denver Beer Company Explorer Challenge
4. VMBeacon in mannequins for UK retail stores
5. Amazon launches Local Register
6. #TDThanksYou
7. Cucalu app
8. Yahoo acquires Zofari
9. Glympse now integrated in Pebble watch
10. Payment at the pump – Gilbarco-Vedder Root teams up with Verifone

Guest: Debbie Landa, CEO and Founder Dealmaker Media (35:15)

Deep-dive Discussions:
1. What is the real reason for Amazon’s Local Register (44:25)
2. Programmatic Marketing (53:00)
3. Are we over the top with thank yous? (60:10)

Resource of the week
Do You Trust Your Loved Ones to Know Where You Are All the Time? (68:30)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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