Live from the gentle island


Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex has a new non-smartphone connected watch.

This Week in Location Based Marketing Episode 194

Recorded: August 8, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Audio version

Show Notes:

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Top stories of the week

(starts at 7:50)

1. Tinder hijacked to help rescue dogs get adopted (7:50)
2. Simon Malls and Mobiquity team up to “smart” enable 200 malls (11:42)
3. Traces app (14:40)
4. Shazam launches Resonate platform (18:45)
5. Ninja Sphere for smart homes (22:50)
6. Westpac launches AR in banking (25:30)
7. Track Toronto – putting Toronto songs on the map (28:50)
8. Drop raises $1.25M (33:35)
9. Bing‘s new geotargeting (36:40)
10. Timex Ironman One GPS+ (39:55)

Resource of the week
Consumers Agree To Mobile Location Tracking For Specific Reasons (47:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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