You say you want a (beacon) revolution


Welcome to episode #193. On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks off their smart rewards program; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; Andrew Mason emerges with Detour; NextNav raises $70M. Our special guest is Debbie Kiederer of LiveLux and our resource of the week examines the differences between NFC and BLE.

This Week in Location Based Marketing Episode 193

Recorded: August 1, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Audio version

Show Notes:

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Top stories of the week

(starts at 7:20)

1. Hudson’s Bay Company /Lord&Taylor Beacon deployment
2. Medialets – Servo Total Attribution
3. Instagram launches Bolt app
4. Verizon Smart Rewards program
5. Experiture marketing platform
6. Tipbombing
7. Glympse partners with Kik app
8. Nike+ FuelBox
9. Andrew Mason’s – Detour
10. NextNav raises $70Million

Guest of the week: Debbie Kiederer – CoFounder & CSO of LiveLux (37:05)

Discussion
1. Kik + Glympse & Instagram + Bolt (47:55)
2. The beacon revolution (54:45)
3. Why the Nike Fuelbox is a huge deal (62:45)

Resource of the week
BLE vs. NFC Infographic (68:20)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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