Jesus Jones had it right


Welcome to episode #192. On the show: Factual’s Trusted Data Contributor program; Target gets in the image recognition game; Applebee’s hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data’s new Perka loyalty program; PopJam’s Instagram for kids; Guardians of the Galaxy VR premier. Our guest is Eli Portnoy of Thinknear talking about their new Location Score Tags.

This Week in Location Based Marketing Episode 192

Recorded: July 27, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Audio version

Show Notes:

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Top stories of the week

(starts at 5:00)

1. Factual launches Trusted Data Contributor program
2. Target adds image recognition with “In A Snap” app
3. Applebee’s turns it’s Instagram account over to it’s customers
4. Hillshire Brands sees 20% lift in sales via beacons
5. Vibes adds personalized multi-channel push
6. Marketron brings location-based services to broadcasters
7. DELI Amsterdam – travel recommendations based on personality test
8. First Data launches Perka loyalty program
9. PopJam the Instagram for kids
10. Guardians of the Galaxy premiere filmed in VR

Guest of the week: Eli Portnoy of Thinknear (31:15)

Discussion
1. Image recognition takes over (Target, Amazon Fire smartphone, flow & firefly) (42:40)
2. DELI Amsterdam – curated personal-based travel (51:51)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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