TWiLBM #191: The in-experience store episode

Welcome to episode #191. On the show: Bonnaroo’s beacon results; Heineken’s @wherenext twitter service; Clear Channel launches their “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes’ Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St)

Episode 191

Recorded: July 18, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Audio version

Show Notes:

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Top stories of the week

(starts at 6:35)

1. Bonnaroo uses beacons to push messages to festival goers
2. Heineken’s @wherenext Twitter service
3. Clear Channel launches “Connect” platform in partnership with Blue Bite
4. Petpace a fitbit for your dog or cat
5. AdNear and Mindshare team-up for location-based targeting in Asia
6. Samsung launches “CentreStage” in two Chicago Bestbuy stores
7. Marriott launches LocalPerks
8. Launch of BirchBox SOHO store
9. Hermes’ – Fox’s Den in store window
10. Copenhagen Institute launches The Sensing Umbrella

Guest of the week: Henry Lawson of Autograph (32:50)

1. In store experience (Hermes + Birchbox + Samsung Best Buy) (42:00)
2. Beacons here, there and everywhere. Creating experiences with beacons. (52:25)

DOJ (mostly) supports the bill limiting geolocation data use (58:50)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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