TWiLBM #189: Colgate kicks cavities in Myanmar


Welcome to episode #189. On the show: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat’s Thermodo weather keychain; Colgate helps the teeth of Myanmar’s children; RF’s alternative to wearable tech; Mind Pong by the Brain Tumour Charity; Apple patents location-based security; Ikea Russia builds a website inside of Instagram; Interactive music without learning an instrument. Our special guest this week is Howard Curtis of MapCo and our resource of the week explores why national brands must adapt to the changing traveler behaviour by Placeable.

Episode 189

Recorded: July 4, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Audio version

Show Notes:

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Top stories of the week

(starts at 4:00)

1. SnapChat location-based smart filters
2. Google acquires Skybox Imaging
3. Google partners with Aisle411 for 3D maps of stores
4. Robocat’s Thermodo Keychain
5. Colgate’s Mobile Myanmar campaign
6. Low-power WiFi alternative to wearables by MIT
7. The Brain Tumor Charity – Mind Pong
8. Apple receives patent on intelligent location-based security
9. Ikea Russia creates website inside of Instagram
10. Interactive Music Battle

Guest of the week: Howard Curtis of Mapco (33:30)

Discussion
1. Finding new uses for products already in market. (46:15)

Resource
Placeable – Missed Connection: Why National Brands Must Adapt To Changing Traveler Behavior (57:40)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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