TWiLBM #180: The human blackbox


Welcome to episode #180. On the show: Top stories featuring big news from Foursquare, Qualcomm, AT&T, Jose Cuervo, The Palladium Hotel Group, Project Edison at the Epiphany Hotel, LocAid’s partnership with Tetherball, JCDecaux’s Leinenkugel Summer Shandy campaign, Square’s new features and cloudy future and AlterGeo’s bold use of location data. Special guest Gideon Rubin of Local Market Launch.

Episode 180

Recorded: May 2, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Audio version

Show Notes:

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Special guest:: Gideon Rubin – Local Market Launch (19:35)

Resource of the week: The New Digital Divide by Deloitte UpTo (50:10)

Top stories of the week

(starts at 5:00)

1. Foursquare splits company into two apps – Foursquare & Swarm
2. Qualcomm spins off it’s Gimbal as a separate company
3. AT&T plans in-flight LTE service
4. Jose Cuervo – “History In A Bottle” campaign
5. Palladium Hotel Group embraces wearable with Very Important Bracelets
6. Project Edison – The Epiphany Hotel
7. LocAid teams up with Tetherball for geo-targeted SMS
8. JCDecaux – Leinenkugel’s Summer Shandy billboard campaign
9. Square launches new features, but may be for sale
10. AlterGeo licences platform to banks to Geo-score borrowers

Discussion
1. Is Foursquare’s decision brilliant or a last-ditch effort? (31:25)
2. Is Square for sale? (38:25)
3. Is AlterGeo the future of how data will be used? (44:55)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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