TWiLBM #176: They should be called MLB BAM!


Welcome to episode #176. On the show: Top stories featuring the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; MLB Advanced Media’s At the Ballpark app; GaussBricks from the University of Taiwan; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; The launch of TheGoodData; Funding news from Alignable and Lyft; The launch of Hi.co. Our mobile minute featuring Chuck Martin looks at the mobile shopper gap. Our resource of the week is a whitepaper from Placeable on LBM insights. Our special guest is Rafi Haladjian, founder of Sense.

Episode 176

Recorded: April 4, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

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A Mobile Minute with Chuck Martin: The mobile shopper gap (4:30)

Resource of the week: Be Found: Location-Based Marketing Insights (57:13)

Top stories of the week (starts at 7:10)

1. Faberge egg hunt in NYC
2. NPR to utilize voice-recognition ads from XappMedia
3. Mobiquity Networks releases BLE beacon SDK
4. MLB partners with Mapquest for branded fan experience
5. Cool tech watch: GaussBricks from the University of Tawain
6. Minified‘s Telescope Cards
7. Coke Romania’s Radar For Good mobile campaign
8. Launch of TheGoodData
9. Alignable gets $3.54M, Lyft gets $250M
10. Launch of Hi.co

Discussion
1. Should the future of all media, sports and entertainment companies look like MLB Advanced Media? (39:00)
2. Can the GoodData concept work? (46:00)
3. What’s future for voice activated ads on mobile? (50:05)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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