Mobile Commerce Minute Episode #443:
Here’s a perfect example of consumers wanting the technology but not wanting to use it – we are talking about mobile payments. In the Holiday Mobile Payments survey by Stratos, the numbers paint a very interesting contrast between the consumer’s desire to have mobile payments versus their actual intent of use. With all the conversation of mobile payments and companies like Apple and SoftCard in the news everywhere, the results of this survey puts real perspective on this emerging industry. The bottom line? It is still emerging…slowly.