The top 5 iOS 8 features that marketers need to know about

Mobile Marketing Minute Episode #12:

Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk Apple Pay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?).

The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketing world. Will you use all/any of these? Perhaps not right away but to be aware of them is a requirement and we do our best to bring them to the forefront.

As always, if you have questions about mobile marketing, leave them below, email me or leave a voice mail. We will answer them on the show!

With Rob Woodbridge and Greg Hickman


A quick table of contents for your reference:

1. Apple Pay
2. Spotlight
3. MAC Addresses
4. Widgets
5. Notifications

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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