Mobile Marketing Minute Episode #12:
Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk Apple Pay, Spotlight, Widgets, MAC addresses and action notifications (with a few detours around Apple Watch, iBeacons and Twitter?).
The goal here is to demonstrate the possibilities that the new OS brings to the mobile marketing world. Will you use all/any of these? Perhaps not right away but to be aware of them is a requirement and we do our best to bring them to the forefront.
A quick table of contents for your reference: