This Week in Location Based Marketing #164: Of condoms, coat checks and Jelly’s Biz + Lawrence Coburn of DoubleDutch


Welcome to episode #164. On the show: Location-based condom finder from Skore of India; EClips changes the coat check; YP.com buys Sense Networks; Digby launces LocalPoint 2.0; Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly on the world; Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium; Our app of the week is Packnada for the travel crowd; Our resource of the week answers the question of what is your price to give up your location; Our special guest of the week is Lawrence Coburn of DoubleDutch.

Episode 164

Recorded: January 10, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Location based commerce and the connected car (4:00)

Special guest of the week: Lawrence Coburn DoubleDutch (24:15)

App fascination of the week: Packnada (7:15)

Top news of the week

1. Indian condom company SKORE launches location-based Android app to find condoms (10:10)
2. EClips – RFID Light Clip Coat Check System (14:30)
3. YP.com buys Sense Networks (17:55)
4. Digby launches LocalPoint 2.0 (31:45)
5. Chevy teams up with Priceline for hotel bookings (35:40)
6. Biz Stone launches Jelly (39:45)

Resource of the week: 77% of Shoppers OK with Sharing Location for Targeting, IF… (48:35)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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