This Week in Location Based Marketing #163: Vodka-powered smoke signals


Welcome to episode #163. On the show: Canadian University sends vodka-powered text messages; Strongbow embeds RFID chips in bottle caps; Cafe owners getting sued for background music in Australia; Moto X gives print a dose of interactivity; The Merit Shop makes you sing and dance for product; Tata taps your smartphone for usage based insurance. Our Mobile Minute with Chuck Martin looks ahead to CES; our app of the week is Openbay; Our resource of the week deciphers why customer service is more important than advertising; Our special guest is David Rush, founder of Earshot.

Episode 163

Recorded: January 3, 2014
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)



Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: A look forward to CES (8:35)

Special guest of the week: David Rush, founder of Evzdrop (28:20)

App fascination of the week:: Openbay (11:45)

Top news of the week

1. Vodka-Powered Text Messages (16:00)
2. Strongbow – Bottle Caps with RFID chips (19:10)
3. Legal action over background music (22:00)
4. Moto X print ad in Wired Magazine changes colour with touch (34:04)
5. The Merit Shop (37:30)
6. Tata using smartphones for usage based insurance (41:40)

Resource of the week: Customer Experience More Important Than Advertising (46:25)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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