The Take #8: Corporate takeover – how Apple & Samsung have come to rule the mobile enterprise

Transcript
When you think of the corporate world, do you think of BlackBerry? Well, it’s time to change your thinking

My name is Rob Woodbridge and this is The Take…Episode #8

There was a time when the BlackBerry was the corporate mainstay – I know because I used to be in there and carry one. Now I see people using them and I kind of feel sorry for them. I know I shouldn’t but I do. I actually sometimes think we should have a telethon – you know, like the save the children telethons – to raise money to help the underprivileged blackberry user upgrade the lives by upgrading their phone. Who’s in?

Ok, back to the subject at hand. A new report from ChangeWave Alliance crossed my inbox and the numbers for enterprise mobile device and OS use caught me by surprise. The two most used device manufacturers? Apple and Samsung. BlackBerry is a DISTANT 3rd. Apple has 71%, Samsung 37% and BlackBerry at 20% and declining.

What about operating systems you say? Well, quite obviously Apple owns this category as well with 69% vs Android at 41% and BB at 20%.

2 other painful reminders of how this market has changed for BlackBerry: only 27% of companies that currently provide their employees with bb’s are going to continue doing that and 40% say they are phasing out the bb for mostly iPhones.

THE bright spot is that BlackBerry is still perceived to be the most secure of the mobile platforms. A little bit of good news to console a down and almost out legend.

My name is Rob Woodbridge and this has been The Take.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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