What Subway can teach us about mobile payments

Mobile Commerce Minute Episode #384:

Quick. If I were to ask you what company is leading the way in accepting mobile payments who comes to mind? Apple? Starbucks? Amazon? HBC?

How about Subway?

It may seem odd but Subway is quietly becoming a poster child for mobile payments and Chuck explains why and what their strategy is in this episode. The big lesson here is, when it comes to accepting mobile payments, the answer should be yes – regardless of the provider.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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