Is showrooming still a thing?

Mobile Commerce Minute Episode #440:

Remember Christmas 2013 and all the hoopla and media attention showrooming was getting? Here we are a year later and I really haven’t heard that term in the media this time around. That begs the question: Is showrooming still a thing? The Harris Poll has the answer and Chuck highlights the results from a recent report on the impact of mobile on consumer purchasing habits. According to this study there is something far more impactful than showrooming. Watch to find out what that is.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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