Mobile Commerce Minute Episode #440:
Remember Christmas 2013 and all the hoopla and media attention showrooming was getting? Here we are a year later and I really haven’t heard that term in the media this time around. That begs the question: Is showrooming still a thing? The Harris Poll has the answer and Chuck highlights the results from a recent report on the impact of mobile on consumer purchasing habits. According to this study there is something far more impactful than showrooming. Watch to find out what that is.