Samsung ups the ante in the battle of beacons

Mobile Commerce Minute Episode #420:

Samsung is entering the beacon fray in a big way with their Proximity offering that was recently announced. Chuck visited IPG Media Lab in New York and talked with Scott Varland about this move by Samsung. This episode highlights what Samsung’s beacon strategy looks like and also a few questions that need to be answered before the product hits the market.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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