Praise the beacon, mobile marketing has its muse

Mobile Commerce Minute Episode #376:

Hallelujah the beacons are coming! A huge study by Adobe shows us what mobile marketers think of beacons and it is (mostly) good. There is tremendous interest in using beacons these days and this study encapsulates the state of acceptance as a marketing tool. Chuck summarizes for us here.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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