The power of 1…beacon notification

Mobile Commerce Minute Episode #391:

Grabbing the attention of a consumer is THE challenge for marketers using mobile these days and beacons are in the middle of this notification revolution. They seem to be the answer to all marketing prayers and, according to a recent inMarket study, they work VERY well. Chuck summarizes the results in this episode but beware, there is a dark side to this bright light that could bring an end to your beacon initiative – and customer loyalty – if it is abused.

With Rob Woodbridge and Chuck Martin



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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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