Mobile Commerce Minute Episode #422:
Every month Euclid Analytics releases their numbers on physical in-store activity in their Retail Benchmark report. They use smartphones to track consumers as they window shop, browse inside the store and leave – think of them as the same as web analytics for physical retail. They do this by analyzing hundreds of millions of potential shopping sessions per year across thousands of locations – all of it opt in and all of it anonymous. Chuck summarizes the latest report which saw a mixed bag of results.