Old people use mobile too

Mobile Commerce Minute Episode #382:

Counter to our intuition, it seems that those north of 55 have very few hangups about using their mobile devices according to a new study by BI Intelligence. The study also lays out the portrait of the perfect mobile user and, of course, the difference between how men and women see the mobile shopping world. Chuck highlights it all for you here in under 2 minutes.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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