Mobile spending to be over $20B this holiday season

Mobile Commerce Minute Episode #428:

It seems fitting that we look at some shopping numbers as we enter the “shopping season” in North America. Chuck takes us through the new Apigee study around customer expectations in retail done in conjunction with Standford University’s Mobile Innovation Group. We summarize the impact that mobile is having on the shopping experience, the app vs non-app spending habits, the amount of spend from mobile users and what the true benefit of a retailer app is.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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