How mobile impacts back-to-school shopping

Mobile Commerce Minute Episode #361:

I was not sure that back-to-school shopping was an event for marketers but apparently it is and it’s big. Chuck gives us the rundown on the latest study by PunchTab on how mom’s will be using mobile to assist in their back-to-school shopping. It is an event and mobile is very much at the centre of it all.

With Rob Woodbridge and Chuck Martin

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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